Glamping Occupancy Rates: What You Need to Know

Thinking of diving into glamping? On average, UK glamping pods and tents fill up about 40–50% of the year. But don’t pack your marshmallows yet — rates swing wildly with season, luxury, and location. Want to turn your site into a hot ticket? Read on for insider tips.

The Industry Benchmark: What is a Good Occupancy Rate?

Glamping occupancy rates in the UK vary widely. They depend on factors like location, time of year, and the type of site. Understanding the benchmark helps owners plan, budget, and grow more effectively.

The Generally Accepted Average: 60–70% for a Successful Site

While the national average ranges between 40–50%, well-performing sites often hit 60–70% or more. This is especially true for those offering high-end amenities and desirable locations.

Here’s a snapshot of typical rates:

Luxury and boutique stays tend to outperform basic ones, especially when demand is high.

How Occupancy is Calculated

To work out your occupancy rate, divide the number of nights booked by the total nights available, then multiply by 100.

This gives a percentage showing how often your pods or tents are occupied. Seasonal closures or maintenance periods can skew your yearly average, so always factor those in.

Why This Metric is Crucial for Your Business Plan and Profitability

Your occupancy rate is a clear indicator of your site's financial health. High occupancy means better revenue, steadier cash flow, and stronger long-term returns.

It also helps when forecasting, setting prices, or planning expansion. Glamping sites that understand and track this number can make smarter business decisions.

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The Impact of Seasonality and Location

Peak Season vs. Off-Season: The Biggest Factor in Fluctuations

Summer months (June to August) bring peak demand. Some sites see up to 90% occupancy during this window, making it the most lucrative time of year.

In contrast, winter (November to March) is much quieter. Occupancy often dips to 20–30%, forcing sites to rely on discounts or special offers just to stay booked.

How Proximity to Attractions and Major Cities Drives Demand

Sites near major attractions or natural beauty spots tend to fill up faster. Areas like the Lake District and Scottish Highlands are consistent top performers.

Easy access by car or public transport also helps. Rural spots with good views usually beat urban ones, especially if they offer a true escape from daily life.

The Difference Between Weekend and Mid-Week Occupancy

Weekend bookings are typically easier to secure. Mid-week nights are harder to fill, especially outside school holidays.

Many successful sites use mid-week offers or themed breaks to increase occupancy during quieter days.

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How to Increase Your Glamping Occupancy Rate

Optimising Your Offering and Guest Experience

The Importance of a Unique Selling Proposition (USP)

In a crowded market, it pays to stand out. Whether it's a quirky design, a breathtaking view, or a themed experience — having a clear USP makes your site memorable.

Guests are drawn to unique and personal touches that create lasting memories.

Adding Value with Amenities like Hot Tubs and Experiences

Luxury amenities are a proven driver of bookings. Think private hot tubs, fire pits, or on-site activities like hiking or fishing.

They not only boost appeal but allow you to charge premium rates.

Extending Your Season with All-Weather Accommodations and Heating

All-weather setups are a game changer. Heated pods or insulated tents keep your business going in colder months.

The longer your season, the more bookings you can capture — even when others shut down.

Mastering Your Marketing and Pricing Strategy

Dynamic Pricing: Adjusting Rates for Peak and Off-Peak Periods

Smart pricing isn’t just about undercutting the competition. It’s about knowing when to raise or lower prices to match demand.

Use dynamic pricing tools or keep a close eye on competitor rates and local events.

The Role of Social Media, Professional Photos, and Online Travel Agencies (OTAs)

Strong visuals and digital visibility matter. Post regularly on platforms like Instagram and Facebook using high-quality images.

List your site on popular OTAs and make sure your descriptions are engaging. Encourage reviews — they build trust and drive bookings.

Encouraging Repeat Business and Positive Reviews

Happy guests come back — and bring friends. Follow up with personalised thank-yous or discount codes.

Encourage guests to leave glowing reviews and share their experience on social media. Word-of-mouth is still gold.

Who Are Your Guests? Targeting the Right Demographics

The Rise of Millennial and Gen Z Campers

Younger travellers want more than just a place to sleep. They’re after experiences, photo-worthy spots, and eco-conscious travel.

Design your offering to appeal to this trend — think sustainability, style, and shareability.

Attracting the Family Market vs. Couples on Romantic Getaways

Some glamping sites shine by catering to families with children’s activities and space to play. Others focus on romantic escapes with privacy, hot tubs, and scenic views.

Choose your niche — or create separate offerings for both markets.

Tapping into the Wellness and Eco-Tourism Trends

Wellness is booming. Think yoga decks, nature walks, or retreats focused on relaxation.

Eco-tourism is also on the rise, so sustainable features like solar power, compost toilets, and local products can be major draws.

 

 

 

 

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